Telekom Pictograms

Brand identity is created by many elements. Pictograms are bundling information through clear and simple visualization. During the design process, characteristic features of various objects were analyzed and translated into a common formal language. The resulting pictograms are used in print media, but primarily for wayfinding.

Developed in teamwork, areas: exploration, development of new pictograms, final artwork.

Agency
MetaDesign
Client
Telekom